Luma Dream Machine alternative
Luma Labs' creative platform, now built around Luma Agents, with its own Ray models and other labs' models.
Prices checked on , from each company's own pages. Prices in this market change often, so check before you buy. See the sources
Luma at a glance
| Cheapest plan | Plus, $30 a month ($25 billed yearly) for 10,000 credits, with commercial use. |
|---|---|
| Free plan | None on the pricing page. Luma's FAQ says you can try the platform free, without saying how much. |
| A 5-second video | Ray3.2 at 720p: 100 credits without sound, $0.30 on Plus, or 20 credits in Draft mode. MiniMax H3 at 768p with sound: 140 credits, $0.42. |
| Failed renders | Credits used on failed generations are returned automatically. |
| Best for | Agencies and pro creatives who want agents, HDR output and many models. |
What Luma does well
- Draft mode at a fifth of the 720p price, then render the shot you like.
- Ray3.2 with HDR and EXR export for post-production.
- Luma Agents plan and carry out multi-step work, with more agent use on Pro and Ultra.
- Many labs' models on one plan, including Kling 4.0 since October 23, 2026.
Which one should you pick?
Pick Luma if
- You work in post-production and need HDR or EXR files.
- You want cheap drafts before final renders.
- You'd like an agent to handle multi-step projects.
Pick Cirrela if
- You want to start free: Cirrela gives 60 credits with no card.
- You want a cheaper first plan: Cirrela's paid plans start at $9 a month.
- You want a studio for beginners rather than an agency tool.
Start from a template
All templatesEach one is a sentence with blanks for your own words. Fill them in and the studio makes the video.
Questions, answered
Does Luma have a free plan?
Not on its pricing page: plans start at $30 a month. Luma's FAQ mentions a free try without an amount.
How much does a Luma video cost?
On Plus ($30 for 10,000 credits), 5 seconds of Ray3.2 at 720p is 100 credits, $0.30 without sound, or 20 credits in Draft. MiniMax H3 with sound is 140 credits, $0.42.
What are Luma Agents?
Luma's assistant that plans and carries out multi-step creative work across models. The agent's planning also uses credits.
Sources
Read on unless a date says otherwise. Spotted something out of date? Tell us.